The goal of the Rainforest Alliance is to integrate productive agriculture, biodiversity conservation and human development. The end result is a concerted global initiative which will reduce the impact on ecosystems around the word. Certification of coffee plots and plantations by the Rainforest Alliance is a stringent assessment of the facilities, the land, the product and the worker’s lifestyles. Once certification is achieved, annual inspections are conducted to maintain the certification. The Alliance strives for both “greenness” and sustainability of the land, the product and the multitude of families now thriving in this economy.
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